Senior Executive Digital & Content Marketing

What You will do Everyday? responsibilities

• Work closely with Lead – Digital Marketing to manage Digital Media Planning, Media Buying and end to end campaign execution across B2B, B2C, Retail, MSME and affluent business portfolios.

• Campaign execution and optimization across Digital and Social Media Channels – PPC, Display, Facebook, YouTube, LinkedIn, Twitter Ads and Programmatic, UAC & Mobile Application Marketing.

• Own the optimization and continuous improvement of performance media channels to drive customer acquisition, Digital Sales, Up-sell and cross- sell.

• Work closely with cross-functional teams and agency for implementation and understanding the requirement.

• Maintain Social media/Digital official accounts for Blue Dart and share innovative ideas.

• Undertake additional tasks and responsibilities deemed necessary by the Lead – Digital Marketing.

• Total Monthly SM insertions.

• Weekly Reports

• Monthly Reports

• Total Conversions

2. Digital & Social Media Content Creation responsibilities

• Work closely with Lead – Digital Marketing for Digital Content Calendar planning and add the requirements received cross-functionally into the content plan.

• Work closely with Brand Head/ Assistant- Brand Manager for layout approvals and

creating various digital assets.

• Develop and execute digital cross-platform content that supports the business objectives and aligns with brand values.
• Copy writing & ideation for eDMs, captions, AD creatives, Social Media posts, blogs, mailers and website.
• Work on all existing content on Website/PDFs and recommend further improvement.
• Reviewing the existing route of creatives and stay up-to-date for suggesting on trending new Digital & Social Media Content for enhancing the marketing communication initiatives.
• Work closely with cross-functional teams and agency for implementation and understanding the requirement.
• Undertake additional tasks and responsibilities deemed necessary by the Lead – Digital Marketing.

3. Digital & Social Media Advertising (Copy and Creative) responsibilities.

• Ensure that the marketing campaign requirements from copy writing and lay outing perspective are regularly explained and the briefs are shared to the agency (copy writer and creator).
• Act as a SPOC in handling all creative aspects/development of digital assets and repository management.
• Align the output to brand guidelines and share internally for approvals
• Create regular reports and share with Lead – Digital Marketing for closure of the weekly assignments.

Monthly KPI for Social Media Insertion to be met.

4. Search Engine Optimization

Work closely with the agency for implementing SEO.

• SEO Keyword Research

• Improve Search Engine Rankings

• Meta Data Optimization

• Work on Google Search console and Google Analytics

• Overall Search result improvement

• Increase in traffic on website

5. Google My Business /JustDial– Address Correction Responsibilities.

• Ensure the Google My Business Address correction project is as per the requirement and is on track.

• Work closely with the vendor and coordinate for closure of the project.

• Daily updates during project time.

• Take the handover effectively and maintain GMB on regular basis.

• Google My Business Audit.

• Any request related to address correction on anydigital site to be handled on priority or the analysis to be shared.

• Work Closely with Just Dial team and Audit the current listing.

• Extract reports and highlight the progress to Lead- Digital marketing on weekly basis.Take on additional responsibility as and when suggested.

• As per the project timelines and Monthly changes.

6. Website Development, CMS maintenance and Mobile Application Promotions

• Website Audit: Regularly review and ensure all the links/pages are working/Loading.

• Adhere to website release mechanism and report if any discrepancies noticed in the system.

• Upload of new content as per the requirement.

• Create new pages/link building/upload banners/PDFs etc. as per the requirement.

• Suggest new changes and UI improvement ideas.

• Release promotional layouts on Mobile application and maintain the content of the application.

• Undertake additional tasks and responsibilities deemed necessary by the Lead – Digital Marketing in terms of any new application.

• Improve metadata tags of the website for SEO and internal search enhancement

• Monthly Audit Report for Website.

• Number of insertions on Monthly Basis

• Total optimization tasks undertaken on Website for overall usability & UI improvement.

• New Application support

• Improving Internal Search Enhancement.

7. Digital & Social Media Analytics & Digital Media Intelligence

Social Media:

• Track KPIs to measure performance of various traffic generating channels including organic, Direct, Affiliate, Referral, Social and Paid etc.

• Weekly competition tracking and insights.

• Monthly reports and performance tracker.

• Tracking customer behavior with the brand Digital:

• Web Analytics tracking & reporting. Actively use Google Analytics, Google Trends Think with Google, Google Ads.

• Media intelligence platform report maintenance

• Research - New technologies in digital & Social media

• Reports

• Performance Growth

• Competition reports.

8. Digital Marketing & Social Community management & Lead Management Responsibilities

• Support in eMail Marketing activation
• Create HTML emailers in-house for promotions.
• Support in Affiliate marketing activities.
• Social Media Community management – Track and report fake pages across channels and ensure removal of these pages. – Maintain excel sheet report for maintenance work and record.
• Ensure adherence to Social Media Guidelines internally and externally. Reporting and record maintenance.
• Coordinate with Blue Dart Customer service team to guide social media customer interactions.
• Action and highlight the mails internally to various regions.
• Track closure and maintain record of all the requests.
• Coordinate with Social Media – Customer Service team for overall closure.
• Weekly & Monthly Tracker Reports
• Activities undertaken

9. Designing , Lay -outing and Video creation Responsibilities

• Create impressive PPTs & PDFs
• Create In-house layouts using AI/Illustrator, Corel Draw etc.
• Create Short Video’s/GIF’s and other formats adaptable cross-platform for Internal and External amplifications.
• Maintain Digital Repository for all the assets created for the brand.

People -Management

• To be able to work seamlessly with in the team and cross functionally.

• Interact and coordination with Agency and vendors on daily basis.

• Informal influence to enable improvement and change within the organization

Your Superpowers

• Degree in Digital Marketing/Mass Communication or Marketing (or related discipline)
• Presentation layout skills
• Proven Digital Analytical, systematic and logical skills.
• Software skills (Word, Excel, PowerPoint etc.) Advance Excel & Website UI - HTML & CSS Knowledge
• Designing and Layout Skills.
• Creative Editing Software skills - Adobe Suite, Adobe Illustrator, Corel Draw, Photoshop
• Creative Copy Writing Skills
• Knowledge on Google Analytics and Google Tools